Monday, June 16, 2009

TICKETsage Anti-Scalping Technology Still Superior

FAYETTEVILLE, AR – TICKETsage, Inc. continues to build on its proven anti-scalping success while competitors try to play catch up.

“The industry continues to rely on flawed ticketless technology to prevent scalping. Truth is, we experimented with that years ago and decided against it." said Stephen Cassar, President / CEO of the Fayetteville, Arkansas company. “It took a significant investment of time and money to perfect the TICKETsage anti-scalping method and now I feel we have a product that truly works and is not just another knee-jerk reaction to market pressures.” Cassar added. 

“I am really glad our competitors are clamping down on scalping because at the end of the day it (scalping) hurts the entire entertainment industry. When ticket prices are allowed to naturally and gradually increase over time in line with the cost of living and other entertainment products, then consumers don't feel it as much. But handing over the volume/velocity mechanism to scalpers does nothing but enrich a few, gouge the fans, and hurt promoters.”  Cassar continued.

Until TICKETsage introduced TicketVERIFY, venues, promoters, and ticketing companies wishing to control the unauthorized resale of tickets were forced to cancel tickets en-masse, or, resort to legal action. TicketVERIFY integrates into any ticketing system not just the company’s, and solves that problem at the point of admission, shifting control of ticket inventory back to the venue, and effectively shutting down unauthorized secondary market resellers, scalpers and brokers.

Ticketing companies can use the technology in line with their existing technology to ensure that ticket transfers occur on a platform that is within their control. Concert promoters and teams can better regulate pricing and fan access to the best available seats. 

TicketVERIFY is transparent to legitimate ticket purchasers. But speculators selling tickets through unauthorized channels would essentially be selling a worthless piece of paper if venues adopt TicketVERIFY. 

Launched in January of 2007 and in production since September 2008, TicketVERIFY is the perfect combination of innovative design, speed and ease of use. Flexible enough to handle complex group ticket sales and authorized mass transfers, yet fast enough to identify the unauthorized resale of tickets in a large event environment, TicketVERIFY can operate in three modes–bypass mode which allows the product to operate like a traditional access control product; observation mode which allows the product to simply collect data for later analysis (and determine if implementation of the product would be of benefit); and full scan mode whereby all tickets presented for admission are checked for duplicates, forgery, and unauthorized resale or transfer. 

Pioneers of real-time choose-your-own-seat technology, and the first to market with a 64-bit ticketing architecture, TICKETsage licenses the anti-scalping product to ticketing companies, event producers and venues wishing to tighten security and eliminate scalping. “We will license the technology to any company that can benefit from it and wishes to regain control of their inventory. We will not rest until the practice of ticket scalping is extinct.” said Cassar.

NOTE TO EDITORS:
If you would like additional information on TICKETsage, Inc. and its services, please call and request the TICKETsage Press Primer at (479) 587-8336. TICKETsage, the TICKETsage logo, TicketVERIFY, UNITY, cinturin Analytics, the cinturin logo, PatronSCOPE, and Distributed Ticketing are trademarks or registered trademarks, in the United States and certain other countries, of TICKETsage, Inc. All other trademarks, product names and brand names are the property of their respective owners.