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FOR IMMEDIATE RELEASE
MONDAY, JUNE 24, 2002
WWW.TICKETSAGE.COM

Contact: Stefanie Lavey
TICKETsage, Inc.
Phone: (479) 587-8336
Fax: (479) 935-9319
Email: press@ticketsage.com

 

TICKETsage Ropes Ticket Sales Increase for Old Fort Days Rodeo

FAYETTEVILLE, AR -- Despite the soft economy and unseasonably wet weather, the Old Fort Days Rodeo in Fort Smith, Arkansas, was a big success again this year with total ticket sales up by 7 percent. A customized ticketing system from TICKETsage, Inc., helped increase the annual event’s advance purchase ticket sales from 24 percent to an impressive 43 percent for this year’s event.

This is the second consecutive year the Old Fort Days Rodeo has used a system designed by TICKETsage. In response to their customers’ changing needs, the organization contacted the Fayetteville, Arkansas, based company in February of 2001 to develop a custom box office system that included an e-commerce Web site and remote box office stations.

  

“Today, more and more people are demanding convenience,” said Jim Berry, Executive Director of Kay Rodgers Park in Fort Smith. “You can’t just expect customers to come to the box office to buy tickets anymore. They can choose their own seat online and have their tickets mailed directly to them. Our advanced ticket sales increased because of the simplicity and convenience of buying online, and the fact that the TICKETsage system could be used at all of our remote locations to sell tickets. You couldn’t do that five years ago. TICKETsage has a solid product, and the results have been surprising.”

TICKETsage, Inc., markets its box office solution products to clients nationwide ranging from fairs and rodeos to dinner theatres and festivals. The company has helped to increase advance purchase ticket sales for its clients because of the simplicity and convenience of the system. Stephen Cassar, TICKETsage president and CEO, credits a Web-based strategy and a highly customizable product for the company’s success.

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